About — Wayfind Marketing

The Team

Experienced Guides for Your Marketing Journey

Steve Phipps

CEO, President & Chief Strategist

With a zeal for adventure and insatiable curiosity, Steve leads our team on creative expeditions into new marketing territories. His background spans corporate executive roles and small business ownership across the full marketing spectrum.

Diane Smith

Project Manager

Diane crafts strategic marketing plans tailored to each client's needs. She also serves as Executive Director of a nonprofit supporting families affected by pediatric illnesses, and enjoys traveling and time with her family.

AnnieLaurie Walters

Content Strategist

With over 25 years in communications, AnnieLaurie specializes in keyword research, SEO evaluation, and content marketing strategy. She previously worked in Washington, D.C., for two U.S. Senators and a nonprofit.

Ben Cripps

Web Developer & Project Manager

Working with Wayfind since 2018, Ben brings over a decade of agency and freelance experience building websites clients are proud of. He enjoys self-roasting coffee, organic farming, and trail running.

Core Values

How We Work

Be the Guide

We lead with expertise and empathy, guiding our clients through the complexities of marketing to find clear, actionable paths to success.

Teach and Be Teachable

We believe in the power of sharing knowledge and learning from others' experiences and insights. This dual approach keeps us innovative and effective.

Get Meaningful Results

Our focus is always on delivering substantial outcomes — not vanity metrics, but real growth that moves your business forward.

Lost in Marketing Chaos? Our Guides Can Get You Back on Track